qualities that attract by seeming to promise some kind of reward

[ Syn: enticement , come-on ]

anything that serves as an enticement

[ Syn: bait , come-on , hook , sweetener ]

something used to lure fish or other animals into danger so they can be trapped or killed

[ Syn: bait , decoy ]

provoke someone to do something through (often false or exaggerated) promises or persuasion; He lured me into temptation

[ Syn: entice , tempt ]